Featured Content:

  • Cover page of a report titled 'Critical Thinking Reflective Report' with an illustration of people discussing, reading, and thinking, over a purple background.
  • Book cover titled "Confronting Legacy" featuring two women with unconventional hats and clothing, against a pink background.
  • A report titled 'Confronting Luxury', featuring a high-heeled shoe covered with green plants, on a background with a two-tone green and white design.
  • A collage of four images showcasing different colorful handbag straps and handles, including a blue leash-like strap, an orange strap on an orange handbag, a red handbag with a blue strap, and various branding and product images.
  • A printed exam paper on a light blue surface, featuring a pixelated illustration of a medicine bottle with a yellow label and a silver cap.
  • Infographic on second-hand fashion items showing sales, consumer reasons, and environmental impact
  • A pamphlet titled "chewtopia: New Puppy Guide" with icons and text about puppy care and play needs, featuring a cartoon dog on a bed and a grassy border at the bottom.
  • Cover of a marketing strategy report titled 'Aspinal of London', featuring a white background with red and gold accents, a crest at the top, and sample author information at the bottom.
  • Book cover titled 'HABIT' with a pink background, illustration of a woman with long dark hair standing on a globe, flames erupting from the globe, and a torn paper banner reading 'Consciousness' across her body.
  • Infographic titled 'Aspinal of London' detailing market trends, target consumers, and aims with icons of a graph, lipsticks, handbags, briefcases, and percentage statistics.
  • Book cover titled 'Balenciaga x Simpsons Campaign' with a cartoon illustration of a person in a red jacket and yellow hat sitting, surrounded by other cartoon characters on a white background with red accents.
  • Blue booklet with yellow and red 'Welcome to Raleigh' text on an orange background.
  • A magazine titled 'Critical Thinking Report' with a photo of a woman with a ponytail and a paddleboard on the cover, placed on a blue surface.

More about Me

I’m passionate about crafting authentic brand stories and driving campaigns that resonate, engage, and deliver measurable results. Whether working freelance or within a team, I’m proactive, adaptable, and committed to transforming ideas into meaningful brand experiences that align with both business goals and ethical values.

Expertise & Services

  • Crafts integrated marketing plans that fuel brand growth and customer engagement through creativity and data-driven insights.

  • Creates distinct, resonant brand identities and ensures consistent messaging across all channels.

  • Uncovers consumer motivations through research and analysis, driving informed strategic decisions.

  • Designs impactful marketing campaigns that blend innovation with strategic goals to boost visibility and sales.

  • Transform brand narratives into compelling stories that foster emotional connections with target audiences.

  • Maps and enhances customer touchpoints to create seamless experiences that convert interest into loyalty.

  • Utilizes analytics and KPIs to measure campaign success and refine strategies for optimal results.

  • Manages media relations and PR efforts to boost brand reputation and manage public perception effectively.

  • Promotes eco-conscious initiatives and integrates sustainable practices into marketing strategies to align with modern consumer values.

  • "The art of moving forward lies in understanding what to leave behind."

    Seth Godin

  • "Content is fire and social media is Gasoline."

    Jay Baer

  • "Marketing is no longer about the stuff that you make, but the stories you tell"

    Seth Godin

  • "In order to be irreplaceable, one must always be different"

    Coco Chanel

  • "Marketing without data is like driving with your eyes closed!"

    Dan Zarrella

  • "Give a girl the right shoes and she can conquer the world"

    Marilyn Monroe

  • "Whatever you do — for work or pleasure — do it with passion! Live with passion!"

    Christian Dior

Get In Touch

Get In Touch

If you are;

  • In need of help with marketing, branding, or consumer insights.

  • Are hiring a graduate ready to bring in fresh ideas.

  • Want to chat about creative projects or the industry.

  • Have a brand that needs a new perspective or creative spark.

  • Are offering internships, freelance gigs, or roles in fashion marketing.

  • Or even just fancy a chat about all things fashion and marketing!

Then simply click on the ‘contact’ button below and find out how to get in touch, or connect with me on LinkedIn :)

A collection of personal accessories and items on a white background, including black shoes with bows, a beige Louis Vuitton bag, gold hoop earrings, purple wireless earbuds, a bottle of hand sanitizer, a round mirror, a gold hair clip, and a small container of pink lip gloss.

FAQs

What sets your approach to fashion marketing and branding apart?

Creative thinking is combined with data-driven insights to craft strategies that look great and deliver measurable results. I’m passionate about aligning aesthetics with purpose, ensuring brands stand out authentically in competitive markets while building meaningful connections with their audience.

How do you ensure a brand stays relevant in a competitive market?

By staying ahead of trends, deeply understanding the target audience, and maintaining a clear brand identity. I consistently track market shifts and consumer behaviour to adjust strategies and keep brands fresh, innovative, and relatable.

Can you give an example of a marketing challenge you’ve solved?

One of my most rewarding experiences involved revitalising a struggling brand’s identity. Through market research, I identified untapped opportunities in their niche, redesigned their messaging, and launched a digital campaign that doubled their engagement in just three months.

What role does storytelling play in your branding strategies?

Storytelling is at the heart of every successful brand. I create narratives that resonate emotionally with audiences, turning products into experiences and customers into loyal advocates. A great story builds connections that last.

How do you handle building a strategy for a new or unknown brand?

I start with in-depth research to uncover the brand’s unique strengths and audience needs. From there, I develop a tailored strategy that highlights what makes the brand special while creating opportunities to stand out in the marketplace.

What excites you most about working in fashion marketing?

The fusion of creativity and strategy. Fashion is ever-evolving, and I love crafting campaigns that not only capture trends but also push boundaries. Seeing a brand connect with its audience and grow is incredibly rewarding.